Screamin' deals on select models. Limited time only.

New Lines added

Some exclusions may apply. Subject to availability

Close this announcement

Live to Play another Day

The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

Our core design philosophy guides all our decisions: Stronger. Lighter. Better.

We are overachievers with extremely high expectations for our products; well above and beyond industry certifications and standardized tests.

Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.


High performance helmets for biking. MTB, road and gravel.


When we venture into a new category or product, we do it wholeheartedly and without letting the present limit our vision. We don’t stop at ‘good enough’, we aim higher - that’s why we developed our own revolutionary lens technology; RIG® - Retina Illumination Grading. The Unique RIG® technology greatly enhances contrasts, offers minimum color distortion and reduces eye fatigue allowing you to maximize your potential.

Body Armour

Live to play another day

The Hunter Collection

The design is perfectly tailored for mountain biking, heavy on articulation and function-first solutions, meeting the specific demands of staying cool going up and warm and protected going down.

The Crossfire Collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads

Casual Apparel

Casual clothing with the same high quality and attention to detail found in the rest of the Sweet Protection range

Featured Products